09-1210_CRA_Minutes_Adjourned Regular MeetingMINUTES
December 10, 2009
Long Term Vision/Strategic Plan
Workshop
SAN JUAN CAPISTRANO
CITY, COUNCIL
COMMUNITY REDEVELOPMENT AGENCY
Mayor Uso called the Adjourned Regular Joint Meeting of the San Juan Capistrano City
Council and Community Redevelopment Agency to order at 3:05 p.m. in the City
Council Chamber.
ROLL CALL
COUNCIL MEMBERS & COMMUNITY REDEVELOPMENT AGENCY PRESENT:
Tom Hribar, Mark Nielsen, Mayor pro tem . Laura Freese and
Mayor Uso
COUNCIL MEMBERS ABSENT/COMMUNITY REDEVELOPMENT AGENCY: Sam
Allevato
PLEDGE OF ALLEGIANCE: Council Member Hribar led the Pledge of Allegiance
ORAL COMMUNICATIONS: None
DISCUSSION ITEM
C1. STRATEGIC ISSUES ACTION PLAN REVIEWED FOR
INFRASTRUCTURE/MAINTENANCEIOPEN SPACE/TRAFFIC, FINANCIAL
SUSTAINABILITY AND DIVERSITY; AND FINAL COMMUNITY VALUES
STATEMENT, APPROVED (400.40)
Cindy Russell, Assistant City Manager, provided a staff report. Steve Montano
Assistant Administrative Services Director, presented a power point presentation.
Jill Thomas, Senior Management Analyst, provided a presentation on
Infrastructure/Maintenance/Open Space and Traffic. Laura Rocha, Accountant,
and Lieutenant Dan Dwyer provided a presentation on Financial Sustainability.
Laura Stokes, Housing Coordinator, provided a presentation on Diversity.
Infrastructure/Maintenance/Open Space/Traffic Action Pian
Strategy 1: Maintain Existing Infrastructure in Addition to Procuring New Assets
City Council Comments:
• Need to be more specific about steps necessary for the development of an
infrastructure plan.
• Need to focus on how to get in front of the curve, like taking 10% a year
set aside.
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• Tactic 2-1 needs to be part of an overall IT strategy.
• Need to do an inventory all of the City's Infrastructure and look into a
Bond for Infrastructure.
• Need to prioritize health and safety first.
Strategy 2: Define the Standards by which to Maintain Infrastructure.
City Council Comments:
• Infrastructure plan should be based on physical condition.
• Working sewer lines and clean water are a priority.
• LED lights should be a soft yellow light to maintain the character of town.
Strategy 3: Schedule and Fund Improvements and Costs to Maintain Standards.
City Council Comments:
• Infrastructure rehabilitation program should not just be limited to
scheduled repairs but prioritize as need it.
• Priority is for the City to be financially stable.
Strategy 4: Decrease Reliance on Imported Water and Determine Funding
Opportunities to do so.
City Council Comment:
• Tactics 4-1 (Ground Water Recovery Plant, Increase Production), 4-2
(Water Conservation) and 4-3 (Water Recycling) should be highlighted for
prioritization.
• Long term priority should be to buy capacity.
Strategy 5: Traffic — Define Livable Level of Traffic
City Council Comment:
• Tactic 5-1 (Define Livable Level of Traffic) needs to have more meaning,
and to better define livable level of traffic.
Strategy 6: Traffic — Strategy for SJC to Engage Regional Players Positively and
Strategically.
City Council Comment:
• Tactic 61a (Regional Traffic Improvements within the City) preference in
not mentioning assets as obstacles.
• Preference in alternate roads, but not widening and streamlining as it will
take from the character of the City.
• Important not to diminish the importance of local interest by giving regional
needs more importance.
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Strategy 7: Define Traffic Goals and Consider Trade -Offs in Route.
City Council Comment:
• Tactic 7-1 (Worth Building More New Roads?) need to focus on balances
and not just the benefits of building new roads to save time.
• Need to look at trade-offs in order to maintain the character and aesthetics
of the community when dealing national or Caltrans standards.
• Tactic 7-2c (Mitigation Banking Program) concerns with implementation of
mitigation banking, cannot make up the character in one part of town if
destroyed in another part of town.
• Need to look into improving the flow of traffic by opening Paseo Adelanto,
Alipaz and El Horno.
Strategy 8: Open Space Maintenance.
City Council Comment:
• Need to create funding sources for open space.
• Tactic 8-6 (All event/Public Use Cost Recovery) should be removed,
people should not have to pay for a picnic table — Consensus that it needs
to provide appropriate cost recovery.
• Should not focus on return on investment with open space, need to
recognize the balance and trade-offs.
• 81d (Integration of Open Space amenities with Water Conservation
Needs) good idea to re -charge basins for recreational uses.
• Open space need to generate funds.
Public comment:
• Kate Roberts, City resident, suggested the use of volunteers; create more
bike lane mileage; and increase open space stewardship.
Financial Sustainability
Strategy 1: Achieve Financial Return on Open Space Investment
City Council Comment:
• Tactic 1-4 (Golf Courses, Nurseries, Orchards, Archery Range, Cemetery,
etc) would strike out golf courses.
• Tactic 1-6 (Open Space Recreational Activity Fees) activities fees should
be highlighted yellow as this is where the real maintenance cost is and
need to recover the costs.
• Agree with the idea of a cemetery, but not a recreation vehicle parking on
open space.
• Would like to see vineyards on open space.
• Majority agreed to remove maintenance trail fees.
• Majority agreed to leave golf course in.
• Majority agreed to leave recreation vehicle parking as long as is hidden.
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Strategy 2: Diversity Revenue Portfolio
City Council Comment:
• Tactic 2-4 (Pursue Development of New Hotels and Increase Transient
Occupancy tax) should remove the increase in transient occupancy tax.
• Should remove 2-1 (Utilities Users Tax), 2-2 (Sales Tax Augmentation)
and 2-3 (Parking Meters for City Maintained Parking Lots).
• Need to be careful with 2-5 (Attract businesses like 7 -Eleven, Drive-thru
restaurants) or remove.
• Add tactic to invest in marketing the City and businesses.
• Tactic 2-8 (Private School Impact Fees) leave but remove dollar amount.
• Tactic 2-13 (Leveraging City Assets by Allowing Advertisement space on
bus benches...) change to be more generic — where is appropriate to
leverage City Assents to generate revenue.
• Tactic 2-12 (Adopt -A -Program for trails, benches, median, parkways) and
2-15 (Market Corporate Sponsorships for Sport Field Maintenance, City
Event Sponsorship) should be highlighted in yellow.
• Tactic 2-9 (Augment Red Light camera program) should be removed.
• Tactic 2-7 (Refocus Economic Development Efforts to other parts of town)
change language from refocus to expand.
Strategy 3: Develop Administrative and Policy Structure to Facilitate Sustainability.
City Council Comment:
« Tactic 3-4 (Quarterly Financial Reports) should be highlighted in yellow.
Strategy 4: Develop Cost Cutting and Efficiency Measures
City Council Comment:
• Tactic 4-4 (Develop an Information Technology Master Plan) and 4-6
(Focus.effort on Volunteer Coordination) should be highlighted in yellow.
• Tactic 4--3 (Streamline Development and Permit Process) is very
important and needs to be more business friendly, and add: that is
consistent with City goals and character, and make clear a two (2) tier fast
track process, 4-1 (Reorganize City Workplace) will be very helpful.
• Need to focus on privatizing efforts where we can look at outsourcing.
• Preference in not spending hardware funds on Information Technology
(IT) until we move from the current City Hall, unless it's software.
Strategy 5: Develop Succession and Employee Retention Plan
City Council Comment:
• Tactic 5-6 (Employee of the Month) and 5-7 (Mentoring Program) should
be highlighted in yellow.
• Tactic 5-8 (Leadership Academy for Employees) should also have during
lunch time.
• Tactic 5-4 (Idea Exchange Program) should provide monetary reward; and
importance of cross -training.
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Strategy 6: Develop Cost and Staffing Evaluations for Public Safety.
City Council Comment:
• Tactic 6-3f (Maintain Coordination with City/Sheriff/City Manager Budget
Task Forces -Committees) need more direct voice rather than just
coordination, should change the language.
• Associated Senior Action Program (ASAP) should be referenced, look into
expanding the program.
Public Comment:
• Kate Roberts, City resident, Strategy 2 needs to develop vertical markets
that will be best for the City; in favor of employee compensation and
bonus; IT is important; need to green up and think about sustainability and
how to lower cost and increase efficiency.
• Kim McCarthy, City resident, spoke regarding the need to take care of
existing retailers; overcrowding problems and lack of law enforcement;
and felt that the Mission should be taxed.
• Orrie Brown, City resident, felt that the Mission should be taxed; and
residents should be asked where they would like to shop.
Diversity
Strategy 1: Address and Balance the Needs of a Diverse Community.
City Council Comment:
• Youth Advisory Board should be encouraged to be more involved in the
community.
• Important to strive for this because of changing demographics, parents
need to be more involved, and the need for more places for kids to play
soccer.
• Need to think about programs for the aging population.
• Need to add to work closed with the Capistrano Unified School District and
private school to encourage all of the tactics under Strategy 1.
• Need to be careful on how funds are spent as the City is not in the
education business.
Strategy 2: Assimilate all Segments of the Community into the San Juan Capistrano
"Family".
City Council Comment:
• Tactic 2-1 (Promote a Broad Marketing Spectrum through Culturally
Diverse Advertisements) should be removed for now.
• The strategy is not to have diversity, it is to balance the needs of the
diverse community, including ethnicity and economic.
• Need to bring the City together as a family.
• Need to encourage assimilation in the community.
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Public Comment:
• Kim McCarthy, City resident, spoke regarding the importance of learning
the English language; and keep kids out of trouble.
• Tony Brown, City resident, Spoke regarding efforts already going on to
engage parental involvement; and cautioned against social engineering.
• Orrie Brown, City resident, felt this should not be a priority, and not the
City's responsibility; spoke regarding concerns with illegal immigration.
• Kate Roberts, City resident, spoke regarding the need to collaborate with
minorities, recommended the creation of a Hispanic Advisory Board.
Community Values Statement
City Council Comment:
• Preference in replacing under the "Community Value Statement" the word
"artistic" for the word "equestrian."
Council Action: Moved by Council Member Nielsen, seconded by Council Member
Hribar, and carried 4-0-1 with Council Member Allevato absent to approve the final
"Community Values Statement"; and to replace the word "artistic" with the word
"equestrian.,"
City Council: Mayor Uso adjourned the City Council meeting at 5:49 p.m. to Tuesday,
December 15, 2009 at 5:30 p.m. for Closed Session, and 6:30 p.m., for the public
Business Session, in the City Council Chamber.
Community Redevelopment A enc : Chair Freese adjourned the Community
Redevelopment Agency meeting at 5:50 p.m. to Tuesday, December 15, 2009 at
5:30 p.m. for Closed Session, and 6:30 p.m., for the public Business Session, in the
Ci4/C�oun(-JI_Chamber.
submitted,
S, AOL;:f�1' OXY SECRETARY
Approved: January 19,01
ATTEST,
LAU A FREESE, CHAIR
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