13-0830_21ST CENTURY COMMUNICATIONS STRATEGIES, LLC_Personal Services AgreementPERSONAL SERVICES AGREEMENT
THIS AGREEMENT is made, entered into, and shall become effective this 30th day
of August, 2013, by and between the City of San Juan Capistrano (hereinafter referred to
as the "City") and 21St Century Communications Strategies, LLC (21 Strat) (hereinafter
referred to as the "Consultant").
RECITALS:
WHEREAS, City desires to retain the services of Consultant regarding the City's
proposal to provide public affairs services; and
WHEREAS, Consultant is qualified by virtue of experience, training, education and
expertise to accomplish such services.
NOW, THEREFORE, City and Consultant mutually agree as follows:
Section 1. Scope of Work.
The scope of work to be performed by the Consultant shall consist of those tasks as
set forth in Exhibit "A," attached and incorporated herein by reference. To the extent that
there are any conflicts between the provisions described in Exhibit "A" and those provisions
contained within this Agreement, the provisions in this Agreement shall control.
Section 2. Term.
This Agreement shall commence on the effective date and shall terminate, and all
services required hereunder shall be completed, no later than June 30, 2014.
Section 3. Compensation.
3.1 Amount.
Total compensation for the services hereunder shall not exceed $3,000
including expenses as set forth in Exhibit A attached and incorporated herein by reference.
3.2 Method of Payment.
Subject to Section 3.1, Consultant shall submit monthly invoices based on
total services which have been satisfactorily completed for such monthly period. The City
will pay monthly progress payments based on approved invoices in accordance with this
Section.
3.3 Records of Expenses.
Consultant shall keep complete and accurate records of all costs and
expenses incidental to services covered by this Agreement. These records will be made
available at reasonable times to the City. Invoices shall be addressed as provided for in
Section 16 below.
Section 4. Independent Contractor.
It is agreed that Consultant shall act and be an independent contractor and not an
agent or employee of the City, and shall obtain no rights to any benefits which accrue to
Agency's employees.
Section 5. Limitations Upon Subcontracting and Assignment.
The experience, knowledge, capability and reputation of Consultant, its principals
and employees were a substantial inducement for the City to enter into this Agreement.
Consultant shall not contract with any other entity to perform the services required without
written approval of the City. This Agreement may not be assigned, voluntarily or by
operation of law, without the prior written approval of the City. If Consultant is permitted to
subcontract any part of this Agreement by City, Consultant shall be responsible to the City
for the acts and omissions of its subcontractor as it is for persons directly employed.
Nothing contained in this Agreement shall create any contractual relationships between
any subcontractor and City. All persons engaged in the work will be considered employees
of Consultant. City will deal directly with and will make all payments to Consultant.
Section 6. Changes to Scope of Work.
For extra work not part of this Agreement, a written authorization from City is
required prior to Consultant undertaking any extra work. In the event of a change in the
Scope of Work provided for in the contract documents as requested by the City, the Parties
hereto shall execute an addendum to this Agreement setting forth with particularity all
terms of the new agreement, including but not limited to any additional Consultant's fees.
Section 7. Familiarity with Work and/or Construction Site.
By executing this Agreement, Consultant warrants that: (1) it has investigated the
work to be performed; (2) if applicable, it has investigated the work site(s), and is aware of
all conditions there; and (3) it understands the facilities, difficulties and restrictions of the
work to be performed under this Agreement. Should Consultant discover any latent or
unknown conditions materially differing from those inherent in the work or as represented
by City, it shall immediately inform the City of this and shall not proceed with further work
under this Agreement until written instructions are received from the City.
Section 8. Time of Essence.
Time is of the essence in the performance of this Agreement.
Section 9. Compliance with Law.
Consultant shall comply with all applicable laws, ordinances, codes and regulations
of federal, state and local government.
Section 10. Conflicts of Interest.
Consultant covenants that it presently has no interest and shall not acquire any
interest, direct or indirect, which would conflict in any manner or degree with the
performance of the services contemplated by this Agreement. No person having such
interest shall be employed by or associated with Consultant.
Section 11. Copies of Work Product.
At the completion of the work, Consultant shall have delivered to City at least one
(1) copy of any final reports and/or notes or drawings containing Consultant's findings,
conclusions, and recommendations with any supporting documentation. All reports
submitted to the City shall be in reproducible format, or in the format otherwise approved
by the City in writing.
Section 12. Ownership of Documents.
All reports, information, data and exhibits prepared or assembled by Consultant in
connection with the performance of its services pursuant to this Agreement are confidential
to the extent permitted by law, and Consultant agrees that they shall not be made available
to any individual or organization without prior written consent of the City. All such reports,
information, data, and exhibits shall be the property of the City and shall be delivered to the
City upon demand without additional costs -or expense to the City. The City acknowledges
such documents are instruments of Consultant's professional services.
Section 13. Indemnity.
To the fullest extent permitted by law, Consultant agrees to protect, defend, and
hold harmless the City and its elective and appointive boards, officers, agents, and
employees from any and all claims, liabilities, expenses, or damages of any nature,
including attorneys' fees, for injury or death of any person, or damages of any nature,
including interference with use of property, arising out of, or in any way connected with the
negligence, recklessness and/or intentional wrongful conduct of Consultant, Consultant's
agents, officers, employees, subcontractors, or independent contractors hired by
Consultant in the performance of the Agreement. The only exception to Consultant's
responsibility to protect, defend, and hold harmless the City, is due to the negligence,
recklessness and/or wrongful conduct of the City, or any of its elective or appointive
boards, officers, agents, or employees.
This hold harmless agreement shall apply to all liability regardless of whether any
insurance policies are applicable. The policy limits do not act as a limitation upon the
amount of indemnification to be provided by Consultant.
Section 14. Insurance.
On or before beginning any of the services or work called for by any term of this
Agreement, Consultant, at its own cost and expense, shall carry, maintain for the duration
of the agreement, and provide proof thereof that is acceptable to the Agency, the insurance
specified below with insurers and under forms of insurance satisfactory in all respects to
the Agency. Consultant shall not allow any subcontractor to commence work on any
subcontract until all insurance required of the Consultant has also been obtained for the
subcontractor. Insurance required herein shall be provided by Insurers in good standing
with the State of California and having a minimum Best's Guide Rating of A- Class VII or
better.
14.1 Comprehensive Automobile Liability.
Throughout the term of this Agreement, Consultant shall maintain in full force and
effect Comprehensive Automobile Liability coverage, including owned, hired and non -
owned vehicles as required by law in the State of California.
14.2 Proof of Insurance Requirements
Prior to beginning any work under this Agreement, Consultant shall submit proof of
insurance to the City Clerk's office for certification that the insurance requirements of this
Agreement have been satisfied.
14.3 Terms of Compensation.
Consultant shall not receive any compensation until all insurance provisions
have been satisfied.
14.4 Notice to Proceed.
Consultant shall not proceed with any work under this Agreement until the
City has issued a written "Notice to Proceed" verifying that Consultant has complied with all
insurance requirements of this Agreement.
Section 15. Termination.
City shall have the right to terminate this Agreement without cause by giving thirty
(30) days' advance written notice of termination to Consultant.
In addition, this Agreement may be terminated by any party for cause by providing
ten (10) days' notice to the other party of a material breach of contract. If the other party
does not cure the breach of contract, then the agreement may be terminated subsequent
to the ten (10) day cure period.
Section 16. Notice.
All notices shall be personally delivered or mailed to the below listed addresses, or
to such other addresses as may be designated by written notice. These addresses shall
be used for delivery of service of process:
To City: City of San Juan Capistrano
32400 Paseo Adelanto
San Juan Capistrano, CA 92675
Attn: City Manager Office
To Consultant: 21St Century Communications Strategies, LLC (21 Strat)
Attn: Steve Greyshock
37 Cloudcrest
Aliso Viejo, CA 92656
Section 17. Attorneys' Fees.
If any action at law or in equity is necessary to enforce or interpret the terms of this
Agreement, the prevailing party shall be entitled to reasonable attorneys' fees, costs and
necessary disbursements in addition to any other relief to which he may be entitled.
Section 18. Dispute Resolution.
In the event of a dispute arising between the parties regarding performance or
interpretation of this Agreement, the dispute shall be resolved by binding arbitration under
the auspices of the Judicial Arbitration and Mediation Service ("JAMS").
Section 19. Entire Agreement.
This Agreement constitutes the entire understanding and agreement between the
parties and supersedes all previous negotiations between them pertaining to the subject
matter thereof.
[SIGNATURE PAGE FOLLOWS]
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IN WITNESS WHEREOF, the parties hereto have executed this Agreement.
ATTEST;
ILA
Maria Morris; City Clerk 1(
APPROVED AS TO FORM:
Hans Van ig en, qty Attorney
C
i:3
CONSULTANT
7
"fir Pl1r►UPc'I
J
MEMO
TO: Karen Brust and Catherine Salcedo, City of San Juan Capistrano
FROM: Steve Greyshock, 21 Strat
CC: Mike Suydam, 21 Strat; Mark Mendoza, AdGyld
RE: Estimate for Public Affairs Services
Date: July 29, 2013
Thank you for requesting this estimate for public affairs services from 21" Century
Communications Strategies, LLC (21 Strat).
As members of the Association of California Cities — Orange County, the City of San Juan
Capistrano has taken advantage of the organization's unique Virtual PIO program. This program
enabled the City to receive approximately 15 hours of complimentary public affairs consultation
and management. Additionally, the City received complimentary graphic design services from
our partner firm, The AdGyld, for the first City newsletter.
This program also entitles the City to receive a 15 percent discount on all services from 21 Strat
moving forward. This discount is reflected in the estimate below.
We have compiled the below estimate based on previous efforts working with the City and
anticipated future needs. It is designed to estimate regularly occurring tasks with general costs
associated with each item. A complete scope of work with a detailed budget will be provided
following a more comprehensive dialogue with the City.
11 Page
EXHIBIT A
City of San Juan Capistrano
Public Affairs Cost Estimate (vPIO)
July 29, 2013
General Cost Estimates
Task
Description:1
Monthly Newsletter Production
Work with staff to develop story
$1,750
ideas; research and interviews to
develop content; copywriting,
editing and graphic design
management; this is inclusive of
graphic design services for both an
English and Spanish version
(translation services not included)
Press Release & Columns
Development of a monthly press
$1,125 per release
release or column, including
or column
research and staff interviews and
editing; includes pitching stories to
target media, follow ups and report -
backs on progress to the City
Strategic Consulting and
Meet with City Manager and staff to
$350
Advisement
define monthly message and tactics
Hourly Rate Schedule
Team Member i Discounted Rate
21Strat $150*
Graphic Designer $90
*Reflects the vP1O 15 percent discount for 21 Strat's services
The above estimate represents tactics anticipated to be completed on monthly basis. Additional
items addressed on the strategic considerations memo submitted last week would be estimated as
part of the overall scope and detailed budget. We look forward to continuing our efforts to help
the City of San Juan Capistrano communicate with its residents and businesses.
2 1 P a g e