1996-1001_CHAMBER OF COMMERCE, SJC_G1a_Item Minutes Mayor Hart stated that stop signs do not correct driving behavior. He noted that the City's
criteria for stop signs was significantly more lenient than the State's and preferred to support
the staff recommendation. He noted the hard work by staff and the Transportation
Commission's in this matter and the support of their recommendation by homeowners who
attended the Transportation Commission meeting.
Approval of Stop Sign Installation and Resolution Establishing "No Parking" Zones:
It was moved by Council Member Nash, seconded by Council Member Jones, to approve the
installation of all-way stop signs on Calle Santa Rosalia at Calle Bonita and to adopt the
following Resolution establishing "No Parking Anytime" zones:
RESOLUTION NO. 96-10-1-2. ESTABLISHING "NO PARKING
ANYTIME" ZONE - CALLE SANTA ROSALIA - A RESOLUTION OF
THE CITY COUNCIL OF THE CITY OF SAN JUAN CAPISTRANO,
CALIFORNIA, ESTABLISHING"NO PARKING ANYTIME" ZONES ON
CALLE SANTA ROSALIA FROM CALLE BONITA TO CALLE SAN
PEDRO
The motion carried by the following vote:
AYES: Council Members Campbell, Jones, Nash and Swerdlin
NOES: Mayor Hart
ABSENT: None
PUBLIC HEARINGS
None
RECESS AND RECONVENE
Council recessed at 7:55 p.m. to convene the San Juan Capistrano Community Redevelopment
Agency, and reconvened at 7:56 p.m.
ADMINISTRATIVE ITEMS
CITY MANAGER
1. ESTABLISHMENT OF GOALS AND OBJECTIVES FOR A VISITOR'S BUREAU
AND APPROVAL OF MEMORANDUM OF UNDERSTANDING (CHAMBER
OF COMMERCE) (600.30)
Written Communications:
(1) Report dated October 1, 1996, from the Economic Development Administrator,
noting that $25,000 had been allocated in the Fiscal Year 1996-97 budget for visitor
services, and that staff and the Chamber of Commerce had worked to develop goals
and objectives for a Visitor's Bureau. The Report summarized the proposed goals and
City Council Minutes -6- 10/1/96
forwarded a Memorandum of Understanding which provided that the City would
contribute$25,000 to the Chamber for use in promoting the community and carrying
out activities consistent with the stated goals and objectives for the Visitor's Bureau.
(2) Memorandum dated September 30, 1996, from the Economic Development
Administrator, forwarding a revised Memorandum of Understanding to reflect more
specificity with regard to insurance requirements for the Chamber of Commerce.
Mechelle Lawrence, Economic Development Administrator, made an oral
presentation.
Public Comments:
(1) Tim Bolen, publisher of The Swallow's Tale, indicated his support of the proposal
because he felt that tourism was the salvation of the community and that the proposed
program was a step forward in improving tourism. He noted he and his wife own a
visitor's information rack inside of the Mission that would directly compete with the
information rack proposed for outside of the Mission. He offered to work with the
Mission on this, believing that a rack placed outside would be prone to vandalism.
He urged the City to commit more money to support this effort.
(2) Tom Facon, Executive Director of the Chamber, expressed appreciation to staff for
their assistance. He indicated that the Chamber intended to work with the Mission
as a team to reduce costs and coordinate functions. He emphasized the importance
of providing visitor information in the community,which has been lacking in the past.
He indicated his support of the staff recommendation.
Approval of Goals and Memorandum of Understanding:
It was moved by Council Member Jones, seconded by Council Member Swerdlin, and
unanimously carried to endorse the proposed goals for a Visitor's Bureau and to approve the
Memorandum of Understanding between the City and the Chamber for the provision of visitor
services in accordance with the goals and objectives for a Visitor's Bureau. Funding in the
amount of$25,000 was allocated for funding of the Bureau for fiscal year 1996-97. The City
Manager was authorized to execute the MOU on behalf of the City.
2. FOLLOW-UP TO DOWNTOWN PEDESTRIAN LIGHTING PROGRAM (460.30)
Written Communications:
Report dated October 1, 1996, from the Economic Development Administrator, forwarding
preliminary design concepts for a downtown lighting program which would use a combination
of lighting, as directed by Council on August 20, 1996. The Report recommended the
concepts be reviewed by the Design Review Committee and Planning Commission to further
define details such as materials, color, height, additional features and pole style.
City Council Minutes -7- 10/1/96