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18-0508_PROFESSIONAL PARKING_Staff MemoCity of San Juan Capistrano TO: Benjamin Siegel, City Manager FROM: Steve May, Public Works and Utilities Director VIA: Tom Toman, Assistant Public Works Director DATE: May 8, 2018 SUBJECT: Professional Services Agreement for 2018 Summer Trolley Lease, Operations, and Maintenance Services (Professional Parking, Inc.) On May 1, 2018, the City Council approved and authorized the City Manager to execute a Professional Services Agreement ("PSA") with Professional Parking, Inc. for an amount not -to -exceed $145,000 for trolley lease, operations, and maintenance for the proposed 2018 summer trolley service. Attached is the proposed PSA with Professional Parking, Inc. In order to maintain a strong level of ridership, an aggressive promotion of the service to both residents and visitor -serving businesses is underway. Informational materials are currently being printed and will be distributed at community events and displayed at City facilities beginning as early as next week. Electronic message boards have also been secured and will be used to display informational messages beginning Monday, June 4 (trolley service begins Friday, June 8). Additionally, the City's trolley service banner has been updated and will be placed at the intersection of Del Obispo Street and Camino Capistrano on May 21, 2018. SAN JOAN CAPISTROH k: � snm TRUM 12NUNCI M "V s,:eo a mm W KSi WIT iO GH IMNi i®WN All SCHUM LONG FRIDAY SATURDAY . a"n W&M