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17-1107_PLACEWORKS_F1b_Correspondence 4Matisse Reischl Subject: FW: River Street Information Page for Council Meeting Attachments: River Street Myth V Facts Handout Final Update 110617.pdf; ATT00001.htm From: Jenny Jorgensen <ienny@frontierrei.com> Date: November 6, 2017 at 5:21:20 PM PST To: "MMorris sanivanca istrano.or " <MMorris san'uanca istrano.or > Cc: Dan Almquist <dan@frontierrei.eoiLi>,'Tina Prater' Subject: River Street Information Page for Council Meeting Hi Maria! Please provide the attached document to council in preparation for the meeting tomorrow. Thank you so much! Jenny FRONTIER, REAL EstA[E INVESIMENr5 Jenny Jorgensen 949.800.8070 31o.,567.8631 (mobile) jenny@froutierrei.cotn Frontier Real ]state Investments 610 Newport Center Drive, Suite 1520 Newport Beach, CA 9266o www.frontierREI.com I vCard I map 11/7/2017 [his I is covlrlod bG tn, Uorvonk Communications Privacy iAct,18 tJ,S.A. sections 2510 2521 and is Ief?,ally privily -,4ed. this fn owir;Uon i�, (onfidential inforn)a, and i5 intended only for the use of the Individual or entity named ribove if the re,i&r of this mesa{;e is riot the intended i ecipiolit, please contact Runtier Real Estate h,vestments inimedw[ely. You am heieby notified that any dissemination, distribution or copyfni of this corn III unicatr2n is strictly prc�},ihitnd. RIVER STREET M A R K E T P L A C E s,,,,,, f\I'1511i ,stl", *P"I I]J, THE FACTS River Street Marketplace, San Juan Capistrano OVERVIEW The proposed River Street Marketplace project is designed to be an inviting destination that builds community, connects and respects history, reflects local values, evokes an instant sense of place, and produces a legacy of enduring pride for the City of San Juan Capistrano. Located on what is currently the Ito Nursery site, River Street Marketplace is intended to capture the soulful spirit of this special city, artfully blending past and present. As with any new project in a city known for its civic pride, River Street Marketplace is generating a lot of interest and questions. Here, we are seeking to debunk some of the myths surrounding River Street Marketplace and provide the facts for those interested in learning more. M YTH.- l: The proposed project will be built on property that is part of the Los Rios Historic District. FACT: The Ito Nursery property, the planned location of the River Street Marketplace, is comprised of five buildings. The five building are not within the Los Rios Historic District, The buildings are within the Los Rios Specific Plan area, and are only near the Los Rios Historic District. The Ito Family purchased the property in 1959 and opened the nursery in 1970. The Ito Nursery building itself is also not considered a historic structure, nor is the property deemed historic within the Los Rios Historic District. The Ito Nursery is not on the National Register of Historic Places. MYTI l: The proposed buildings will be oversized and will dwarf nearby properties around Los Rios Street. FACT: The project underwent an extensive design process to ensure that the building heights at River Street Marketplace will harmonize with the existing neighborhood. The elevation of the project and surrounding neighborhoods were taken into account (as well as viewpoints from surrounding areas) to ensure the project aesthetically melds with the surrounding historical areas. River Street Marketplace will encompass just five buildings, comprising a total building foot print of 53,000 square feet. The buildings will cover only 22% of the total property. The remaining land (78% of the property) will be used for native landscaping, open space, a pedestrian walkway, a small grove of olive trees, various fruit trees and a parking lot made of natural materials - no ugly asphalt. M YTH: River Street Marketplace will be a "shopping mall." FACT: River Street Marketplace will not be a mall. In contrast to a shopping mall, River Street Marketplace will feature an agriculture -themed, farmstead design with a focus on mature landscaping, open space and community gathering areas. River Street Marketplace will offer varied dining options, unique retail offerings, fitness and wellness choices, and limited creative office space. River Street Marketplace will be an inviting destination that builds community, and connects and respects the unique history of San Juan Capistrano. F� DIVER STREET M A R K E T P L A C E THE FACTS River Street Marketplace, San Juan Capistrano MYTH: The proposed project will change the charming and appealing environment of Los Rios. FACT: River Street Marketplace has been intentionally and thoughtfully designed to fit seamlessly into the neighborhood. With five carefully and appropriately -scaled buildings, architecture and landscaping that reflect the rustic charm of their surroundings, River Street Marketplace will also feature a central green. In keeping with its rustic environment, only 22% of the property will have buildings on it, leaving more than 4.5 acres of open space, which will include 316 new trees. In addition, every consideration is being made to maximize the privacy and serenity of the neighboring Los Rios District, MYTH: The development will create blight in the Los Rios District because there will be air conditioning units, dumpsters, and other commercial infrastructure visible in the neighborhood. FACT: All of the infrastructure of the River Street Marketplace will be concealed or placed in areas not visible from Los Rios Street. There will be no swamp coolers or any other commercial infrastructure elements that create unsightly views. Even the trash enclosures will be appropriately landscaped and hidden from public view. MYTH: The project will create significant traffic congestion and parking issues in the area will not be addressed. FACT: There will be abundant parking on the River Street Marketplace property, including 295 stalls on a parking lot composed of natural materials. This will help alleviate traffic congestion on Del Obispo by giving visitors and residents a convenient option to park their cars and walk downtown, creating a more pedestrian -friendly environment. In addition, road improvements are planned for Paseo Adelanto and Del Obispo, potentially including modifications to the signals along Del Obispo and the addition of a roundabout on Paseo Adelanto. This will minimize non-residential traffic from entering the Los Rios neighborhood and will help the overall flow of traffic, keeping traffic to a minimum. FOR MORE INFORMATION, PLEASE VISIT: WWW.RIVERSTREETSJC.COM I WWW.FACEBOOK.COM/RIVERSTREETSJC